I am...
A career marketer.
Data obsessed.
A Babson grad.
A professionally-trained chef.
Mom.
Every role I've been in has presented unique challenges, software, and teams. I love finding creative ways to solve problems and discovering new ways to optimize through data.
First dedicated marketing hire. Increased organic web traffic by >100%. Designed campaigns to drive qualified leads. Implemented Hubspot and designed automations to nurture leads and engage free users. Managed all copywriting, messaging, and content development.
[Laid off due to COVID-19]
First dedicated marketing hire. Implemented Hubspot. Increased e-commerce conversion rate by 46% through automated communication, streamlined processes, and redesigned webpages.
Directed and executed implementation of Hubspot Marketing. Migrated systems and processes from Prosperworks to Hubspot CRM.